We had the rare opportunity to take a sleeping giant of the sports world and rebuild their house from the bottom up.
In 2022, we launched a 7-month intense brand re-build project, examining the core DNA of Speedo and injecting it with some much-needed future-facing thinking and design. This included updates to their logo and sub-brand hierachies, the craft of a bespoke sans-serif typeface called ‘Speedo-Sans’, a refresh to their colour palette and extended use of colour, the introduction of the logo behaviours and expressions, as well as logo placement on product.
Speedo
Brand Refresh
