DEFINING THE BRAND PRINCIPLES
To create a seamless identity, we created some principles that we could use to give the brand a solid foundation. We use these as a compass and refer back to whenever we thought we were veering off.
TYPOGRAPHY
We created a custom typeface for the brand. Working with a typographer, we designed a unique typographic system to cover special characters in foreign languages and unique glyphs that we use as brand assets.
PHOTOGRAPHY
We collaborated with photographer Bobby Doherty to shoot our pack and the first set of campaign visuals. We loved his skill with light and being able to shoot seemingly boring objects interestingly.
