MINI
The Future of MINI
In 2023, MINI launched a small fleet of brand-new electric vehicles. With this launch, there was an opportunity to improve how MINI appeared to the world as a Brand. Over the course of 18 months, we pulled everything apart and put it back together in a way that was fresher, more energetic, exciting and future-facing. Here are some pieces of the work that have helped move MINI from a stale German car brand into something more unique
TV
OOH
Digital
